Make the bond on the treated face
Untreated PTFE has a very low-energy surface, so ordinary adhesive application produces an unreliable bond. Chemical treatment changes the bonding face to give the selected adhesive a surface it can wet and attach to.
Keep the orientation clear from receipt through cutting and assembly. If one face must remain a release surface, place that untreated face toward the process and put the treated face toward the substrate. Surface color is not a substitute for identifying the treated side.
